1. Acceptance of Terms
By accessing or using this website (the “Site”), you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree, you are prohibited from using or accessing the Site.
This Site represents the online presence of the practice or practices identified on this Site (collectively, the “Practice”), which may consist of one or more separate legal entities operating under shared branding.
2. Platform Ownership and License
This Site is powered in part by proprietary website technology, software configurations, design systems, layout structures, source code, deployment systems, structured data architecture, user interface components, and related intellectual property developed and owned by PatientUp, LLC (“PatientUp”), in addition to certain third-party and open-source technologies.
The Practice licenses the website platform from PatientUp. While the Site reflects the Practice’s branding, content, and services, the underlying theme, framework, technical implementation, deployment infrastructure, structured data architecture, and proprietary configurations remain the sole and exclusive property of PatientUp.
Nothing in these Terms transfers ownership of the underlying platform or any proprietary systems to any user, third party, or the Practice beyond the scope of the limited license granted.
Except for the limited access license expressly granted herein, no license or right to use any intellectual property of PatientUp is granted, whether by implication, estoppel, or otherwise.
Unauthorized reproduction, imitation, replication, scraping, reverse engineering, deconstruction, derivative development, competitive benchmarking, commercial exploitation, or creation of competing works based upon the Site’s design architecture, structural framework, or technical implementation is strictly prohibited.
3. Permitted Use
You are granted a limited, non-exclusive, non-transferable license to access and view the Site for personal, informational, and non-commercial purposes only.
You may not:
- Copy, reproduce, modify, distribute, or publicly display the Site’s design, layout, structure, or source code;
- Use automated systems (including bots, crawlers, scraping tools, or data extraction technologies) to extract content or structural data;
- Attempt to decompile, reverse engineer, analyze, disassemble, or replicate the Site’s software or architecture;
- Mirror the Site or any portion of it on another server;
- Conduct competitive analysis, technical inspection, or derivative development for the purpose of replicating or developing a competing system;
- Use the Site’s materials for commercial purposes unrelated to the Practice.
This license automatically terminates if you violate these Terms.
4. Intellectual Property
All Practice-specific content (including logos, branding, text, images, and service descriptions) is owned by the Practice or used with permission.
All platform components — including but not limited to design systems, page structures, layout frameworks, UI components, schema implementation, structured data architecture, deployment systems, navigation flow, user experience hierarchy, technical architecture, custom functionality, and proprietary configurations — are protected by United States and international copyright, trade dress, trademark, and other intellectual property laws and remain the exclusive property of PatientUp.
The visual appearance, layout hierarchy, navigation structure, user interface organization, distinctive arrangement of elements, and overall “look and feel” of the platform may constitute protectable trade dress under applicable law.
Unauthorized use may result in civil and criminal penalties.
Any attempt to replicate the distinctive look and feel, structural framework, proprietary elements, or technical architecture of the platform — whether through automated extraction, manual recreation, derivative development, reverse engineering, or competitive cloning — may constitute intellectual property infringement and unfair competition.
5. Injunctive and Equitable Relief
You acknowledge and agree that any unauthorized use, reproduction, reverse engineering, derivative development, competitive cloning, or misappropriation of the proprietary platform, design architecture, technical structure, or intellectual property of PatientUp would cause immediate and irreparable harm for which monetary damages alone would be inadequate.
Accordingly, PatientUp shall be entitled to seek immediate injunctive relief, temporary restraining orders, equitable relief, and any other remedies available at law or in equity, without the necessity of posting bond or proving actual damages, in the event of any such unauthorized use or infringement.
6. Practice Content and Business Information
The Practice is solely responsible for the accuracy, completeness, and timeliness of all business information, service descriptions, pricing (if any), office policies, and any other content presented on the Site that relates to the Practice’s services.
PatientUp provides technology and website infrastructure only and does not provide clinical services, medical or dental advice, healthcare treatment, or legal, regulatory, or compliance advice. PatientUp does not independently verify Practice-specific content.
The Practice is solely responsible for compliance with applicable healthcare privacy laws and regulations, including HIPAA where applicable.
7. Medical and Marketing Disclaimer
The information provided on this Site is for general informational purposes only and does not constitute medical or dental advice. While the Practice strives to keep content accurate and up to date, the Practice makes no guarantees regarding completeness, accuracy, or applicability of any information on the Site.
The content on this Site is not intended to replace professional dental evaluation, diagnosis, or treatment. Always seek the advice of your dentist or qualified healthcare provider with any questions you may have regarding a dental condition or treatment. Never disregard professional advice or delay seeking treatment based on information found on this Site.
Accessing or using this Site does not establish a doctor-patient relationship with the Practice. A professional relationship is formed only after a clinical evaluation and formal acceptance as a patient by the Practice.
The Practice makes no guarantees regarding treatment outcomes. Any before-and-after images, case examples, or descriptions of treatment outcomes are provided for illustrative purposes only. Individual results may vary based on each patient’s unique condition, oral health history, and treatment plan.
Patient testimonials reflect individual experiences and opinions. Results are not guaranteed and may not be typical.
Some content on this Site may be partially generated or assisted by artificial intelligence (AI) for informational purposes. All content is reviewed prior to publication; however, it should not be relied upon as a substitute for professional dental advice.
If you believe you are experiencing a medical emergency, call 911 immediately.
8. Third-Party Services and Integrations
This Site may integrate with third-party services, including but not limited to:
- Mapping and review platforms
- Appointment scheduling and practice management systems
- Payment processing services
- Analytics and advertising providers
- Hosting and infrastructure services
Neither the Practice nor PatientUp is responsible for the availability, accuracy, security, policies, or practices of third-party services. Your use of third-party services may be governed by the third party’s terms and policies.
This Site may contain links to third-party websites. Neither the Practice nor PatientUp is responsible for the content, policies, availability, or practices of external sites. Use of third-party resources is at your own risk.
9. Privacy and Data Security
Your use of the Site is also governed by the Practice’s Privacy Policy.
No method of transmission over the Internet or method of electronic storage is completely secure. While reasonable safeguards may be used, neither the Practice nor PatientUp can guarantee absolute security of information transmitted through the Site.
You agree not to submit sensitive personal or health information through the Site unless expressly requested by the Practice through a secure method.
10. No Warranties
The Site and its materials are provided “as is” without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.
Neither the Practice nor PatientUp warrants that the Site will be uninterrupted, secure, or error-free.
11. Limitation of Liability
In no event shall the Practice, PatientUp, or their affiliates, partners, suppliers, or licensors be liable for any indirect, incidental, consequential, special, or punitive damages arising from:
- Use or inability to use the Site;
- Errors or omissions in content;
- Unauthorized access to or alteration of data;
- Business interruption or loss of profits.
Because some jurisdictions do not allow certain limitations of liability, portions of this section may not apply to you.
12. Indemnification
You agree to defend, indemnify, and hold harmless the Practice, PatientUp, and their respective officers, directors, employees, contractors, and agents from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to:
- Your use of the Site;
- Your violation of these Terms;
- Your infringement of any intellectual property or other rights of any person or entity; or
- Your misuse of any information provided on or through the Site.
13. Prohibited Conduct
You agree that you will not:
- Attempt to gain unauthorized access to the Site, its servers, or related systems;
- Interfere with Site security or functionality;
- Introduce malicious code, viruses, or harmful data;
- Use the Site in a manner that could damage, disable, or impair its operation;
- Engage in activity intended to replicate, scrape, reverse engineer, benchmark, or commercially exploit the platform or its structural components;
- Use the Site for any unlawful, fraudulent, or abusive purpose.
PatientUp reserves the right to monitor usage of the Site for the purpose of protecting and enforcing its intellectual property rights and platform integrity.
14. Platform Updates and Modifications
PatientUp may modify, update, or improve the underlying platform technology, security, and performance from time to time. The Practice and PatientUp reserve the right to modify the Site, its features, or content at any time without prior notice.
15. No Agency Relationship
Nothing in these Terms creates any partnership, joint venture, employment, agency, or other relationship between PatientUp and any user of the Site.
16. Termination of Access
Access to the Site may be restricted or terminated at any time for violations of these Terms or for technical or security reasons.
17. DMCA and Intellectual Property Enforcement
PatientUp respects intellectual property rights and expects others to do the same.
If you believe that any content, design element, structural component, or technical implementation of this Site infringes your intellectual property rights, or if you become aware of unauthorized copying or replication of this platform, you may submit written notice to PatientUp at:
PatientUp, LLC
211 W Wacker Dr Ste 120
Chicago, IL 60606
Email: dmca@patientup.com
PatientUp reserves the right to pursue all available legal remedies for infringement, including statutory damages, injunctive relief, equitable remedies, and attorneys’ fees where applicable.
18. Changes to These Terms
The Practice and/or PatientUp may revise these Terms of Service at any time without notice. Updates will be effective upon posting. Continued use of the Site constitutes acceptance of the updated Terms.
19. Governing Law and Venue
These Terms and any dispute, claim, or controversy arising out of or relating to the Site or its use shall be governed by and construed in accordance with the laws of the State of Illinois, without regard to its conflict-of-law principles.
You irrevocably agree that the United States District Court for the Northern District of Illinois, Eastern Division, and the state courts located in Cook County, Illinois, shall have exclusive jurisdiction and venue over any such dispute, and you consent to the personal jurisdiction of such courts.
20. Force Majeure
Neither the Practice nor PatientUp shall be liable for delays caused by events outside their reasonable control, including but not limited to acts of God, natural disasters, labor disputes, power or Internet outages, third-party service interruptions, cyberattacks, or governmental actions.
21. Severability
If any provision of these Terms is found to be invalid or unenforceable under applicable law, the remaining provisions shall remain in full force and effect.
22. Entire Agreement
These Terms constitute the entire agreement between you and the Practice and PatientUp regarding your use of the Site and supersede any prior understandings relating to such use.
23. Contact
If you have questions about these Terms, please contact the Practice using the information provided on this Site.
